The Crew
A luxury tea set for masala tea
Image courtesy: Shaze
Shazé collaborated with London based design firm, Seymour Powell (SP), to create a vast range of Serveware like barware, coffeeware etc.
Some signature products of the SP range
My brief was to craft a luxury serveware product that adheres to Shazé's design language and complements the SP range. The brand's language is minimalistic with neutral tones and gold/copper accents. This was a solo project in which I conceptualized, designed, rendered, made mockups, and created detailed spec sheets to hand over to the production team.
thus, The Crew was born!
thus, The Crew was born!
thus, The Crew was born!
thus, The Crew was born!
The Crew, a masala tea set designed with controlled yet dynamic lines and a balanced contrast between minimalism and flamboyance.
A distinctive handle with a hole for the
index finger provides a better grip and
ergonomics.
the handle
The metalic golden glaze on
ribs, handles, spout and lid
adds luxe to the appeal.
gold accents
thus, The Crew was born!
Tapering the form at the top and at the bottom using controlled lines gives the form a dynamic look.
dynamic form
When held in hand, the golden rib design reflects on the glossy saucer to create a dramatic pattern.
drama
This product was a success to me because, not only was it launched in India Design ID 2020 exhibit, an exhibition that showcases finest luxury brands in home design and decor, but it also sold out on retail shelf.
thus, The Crew was born!
Material - fine ceramic | Finish - glossy white/black with gold metallic glaze
time for some BTS ;)
1:1 3D printed model for size and form reference
Some early form explorations and their samples
Some more color samples
Thank you